Mentfore
A complete brand identity for a modern golf lifestyle brand, spanning visual identity, logo design, typography, color, packaging, and brand guidelines—creating a cohesive system across every customer touchpoint.
Creative Direction | Brand Identity | Art Direction | Packaging | Brand Guidelines
Client | Mentfore.com
Role | Freelance Creative Director
Year | 2025
A play on words that captures the spirit of the brand—"Fore" the love of the game, meant for those who live it. A tagline rooted in purpose, performance, and passion.
Fore the Love of the Game, Meant for You.
Fore the Love of the Game, Meant for You.
Brand BookA foundational brand book defining the brand's visual identity through typography, color, and curated reference imagery.
All imagery is sourced as visual inspiration before original brand photography was developed.
Research Early explorations of color, typography, logos, and visual direction used to shape the final brand identity.
