Mentfore
A complete identity system for a modern golf lifestyle brand, spanning logo, typography, color, packaging, and brand guidelines.
Creative Direction | Brand Identity | Art Direction | Packaging | Brand Guidelines
Client | Mentfore.com
Role | Freelance Creative Director
Year | 2025
A play on words that captures the spirit of the brand—"Fore" the love of the game, meant for those who live it. A tagline rooted in purpose, performance, and passion.
Fore the Love of the Game, Meant for You.
Fore the Love of the Game, Meant for You.
Brand BookA foundational brand book defining the brand's visual identity through typography, color, and curated reference imagery.
Reference imagery was used to establish the visual direction prior to original brand photography.
Research Early explorations of color, typography, logos, and visual direction used to shape the final brand identity.
