SpaceX

A collection of multidisciplinary projects spanning wayfinding, merchandise, human spaceflight, and brand experiences.

Environmental Design | Merchandise Design | Logo Design

Team | SpaceX Design Team
Role | Graphic Designer

Year | 2023-Present

Challenge

Creating visual identities, graphics, and design systems that support SpaceX’s mission across events, merchandise, and human spaceflight programs.

Making Humanity Multiplanetary

NASA HLS

Supported graphic design for NASA’s Human Landing System program, creating vehicle assets across signage, control buttons, hardware markings, and interior graphics for the spacecraft that will carry astronauts from lunar orbit to the Moon’s surface.

Human Spaceflight

Created mission trajectory graphics and visual assets for SpaceX human spaceflight programs, supporting live webcasts, SpaceX.com, and mission communications.

STARFALL

Designed the visual identity for Starfall, an uncrewed reentry capsule built to autonomously return payloads and experiments from orbit back to Earth.

Merch & Events

Designed merchandise and event experiences that brought the SpaceX brand to life across physical touchpoints, from employee moments to large-scale gatherings.

2024 Holiday Party

Designed the full visual system for SpaceX’s 2024 Holiday Party at Universal Studios. Inspired by the theme “Lights, Camera, Action,” the event identity spanned seven branded worlds across the park, developed from concept to production in under a month.

SpaceX

Creating visual identities, graphics, and design systems that support SpaceX’s mission across events, merchandise, and human spaceflight programs.

Making Humanity Multiplanetary

Supported graphic design for NASA’s Human Landing System program, creating vehicle assets across signage, control buttons, hardware markings, and interior graphics for the spacecraft that will carry astronauts from lunar orbit to the Moon’s surface.

Created mission trajectory graphics and visual assets for SpaceX human spaceflight programs, supporting live webcasts, SpaceX.com, and mission communications.

Designed the visual identity for Starfall, an uncrewed reentry capsule built to autonomously return payloads and experiments from orbit back to Earth.

Designed merchandise and event experiences that brought the SpaceX brand to life across physical touchpoints, from employee moments to large-scale gatherings.

Password Protected Beyond this Point

Password Protected Beyond this Point

The Vault

E. CHOI

Specialties

Contact

SpaceX

Creating visual identities, graphics, and design systems that support SpaceX’s mission across events, merchandise, and human spaceflight programs.

Making Humanity Multiplanetary

Supported graphic design for NASA’s Human Landing System program, creating vehicle assets across signage, control buttons, hardware markings, and interior graphics for the spacecraft that will carry astronauts from lunar orbit to the Moon’s surface.

Created mission trajectory graphics and visual assets for SpaceX human spaceflight programs, supporting live webcasts, SpaceX.com, and mission communications.

Designed the visual identity for Starfall, an uncrewed reentry capsule built to autonomously return payloads and experiments from orbit back to Earth.

Designed merchandise and event experiences that brought the SpaceX brand to life across physical touchpoints, from employee moments to large-scale gatherings.

Password Protected Beyond this Point

Password Protected Beyond this Point Password Protected Beyond this Point

The Vault

Starlink

E. CHOI

Specialties

Contact

Password Protected Beyond this Point